Picture by Kimba Howard via Flickr
Fellow blogger Brad McCarty has a very interesting and useful post on social media, sparked by TWiTs Leo Laporte anti-social media rant. It’s worth a read, especially if you are a fan of social media, as Brad defends its corner in a tight way.
But I think his last sentence is the key: Its your time, so spend it how you choose.
Social media will work for the right people in the right circumstances, but there’s no denying that it can take time. Not just in terms of learning as much as possible about how to use each social media outlet, but also taking the time to ‘know’ your audience and give them what they want as well as work out how best to deliver it via social networking.
Moreover, I think its worth asking yourself what you want to get out of social media. Far too often, people jump on the bandwagon thats carrying the latest craze without stopping to work out WHY theyre joining up in the first place.
So, if someone were to ask you what you want to get out of social media, would you know instantly?
Once you are clean on your objectives, then surely you are better placed to come up with a strategy for a better return on your investment of time.
What do you think — is it time to re-think your own approach to social media?
